Monday, March 30, 2009

Buy It

Own it.
Kill it.

So what goes on in people's minds? Depends who you are. But say you enjoy "edginess," "street culture," clothes that make people think you are cool and interesting, but you also like comfort, and you definitely don't want to be left out. Well, you're probably that person who doesn't understand why some people have these weird things called "principles" where they seem to get all worked up about stuff that really doesn't make much of a difference to you. You probably think, "Ahh, they must just be making it up. I mean, I don't care about that stuff, so there's no way someone else could. They're probably just trying to be cool by acting like they do; that's what I do." Yes, that is you. Take a bow.

Wooster Collective

The profitable nature of the Wooster Collective

Commercial strategies of the Wooster Collective; appropriating a subculture for 5 years strong.

Marc Schiller, Wooster Collective's co-founder, is the CEO for an advertising corporation. His company, ElectricArtists, works with other corporations including Warner Bros., Microsoft, and CNN.